Suavitel Solids
       
     
Design
       
     
MI_suavitel_new_6oz_FINAL1.JPG
       
     
suavitel_colors.jpg
       
     
6.JPG
       
     
Suavitel Solids
       
     
Suavitel Solids

Colgate-Palmolive Co. has been integrating multicultural marketing to become much more relevant for customers across the globe. In 1996 the company integrated the Colgate’s Mexican-produced Suavitel fabric softener to the U.S Hispanic marketportfolio, attaining a 15 % market share among Mexican and Caribbean communities living in North America.

Design
       
     
Design

After this successful story, the Suavitel® Fragrance Pearls™ in-wash scent boosters was added to their portfolio in 2015, where Curve ID partnered with Colgate’s team to deliver a structural design that aims to capture younger Latin-American buyers, while preserving the brand cues of a traditional and iconic family South-American brand.

MI_suavitel_new_6oz_FINAL1.JPG
       
     
suavitel_colors.jpg
       
     
6.JPG