Colgate-Palmolive Co. has been integrating multicultural marketing to become much more relevant for customers across the globe. In 1996 the company integrated the Colgate’s Mexican-produced Suavitel fabric softener to the U.S Hispanic marketportfolio, attaining a 15 % market share among Mexicans and Caribbean communities living in North America.  After this successful story, the Suavitel® Fragrance Pearls™ in-wash scent boosters was added to their portfolio in 2015, where Curve ID partnered with Colgate’s team to deliver a structural design that aims to capture younger Latin-American buyers, while preserving the brand cues of a traditional and iconic familySouth-Americanbrand.